The Heart of Saudi Sports
Uncovering the untold stories of Saudi Arabia's thriving sports scene.
Through intimate conversations, we reveal the raw passion, determination and cultural pride fueling the Kingdom's athletic excellence.
Through intimate conversations, we reveal the raw passion, determination and cultural pride fueling the Kingdom's athletic excellence.
AB
by Ahmed Bassiouni
Our Driving Force
The Power of Authentic Narratives
In the heart of every athlete lies a story waiting to be told
Challenging Perceptions, Inspiring Change
Why does Desert Talks exist? Because for too long, the world has misunderstood Saudi sports.
We're here to change that. Every athlete has a unique journey, every sports initiative has a purpose beyond the headlines. It's time these stories were told.
We're here to change that. Every athlete has a unique journey, every sports initiative has a purpose beyond the headlines. It's time these stories were told.
We exist to combat misconceptions and share true stories of Saudi sports.
The Emotional & Cultural Significance
Desert Talks is more than just a podcast; it's a movement.
We're driven by the power of authentic narratives to reshape perceptions, inspire change, and showcase the true spirit of Saudi sports.
By sharing these stories, we're not just informing the world, we're connecting hearts and minds across cultures, fostering understanding, and celebrating the rich tapestry of Saudi athletic achievement.
We're driven by the power of authentic narratives to reshape perceptions, inspire change, and showcase the true spirit of Saudi sports.
By sharing these stories, we're not just informing the world, we're connecting hearts and minds across cultures, fostering understanding, and celebrating the rich tapestry of Saudi athletic achievement.
The Golden Circle
Why
To change global perceptions of Saudi sports
How
Through authentic storytelling and open dialogue
What
An engaging, bilingual sports podcast that bridges cultures and challenges assumptions
At the core of Desert Talks is our why: to change global perceptions of Saudi sports. How do we do this? Through authentic storytelling and open dialogue. What do we create? An engaging, bilingual sports podcast that bridges cultures and challenges assumptions."
Our Mission
Our mission at Desert Talks is to elevate the world's understanding and appreciation of Saudi and Middle Eastern sports. Through our podcast, we will share authentic stories and perspectives that challenge assumptions and foster open dialogue.
By bridging cultures, we aim to break down barriers and create a more inclusive sports community.
By bridging cultures, we aim to break down barriers and create a more inclusive sports community.
The Current Narrative
Misconceptions and Missed Stories
Breaking Through the Noise - The Gap in Saudi Sports Coverage
The problem is clear: a severe lack of English-language content about Saudi sports, coupled with persistent stereotypes about money-driven athletics. This gap in understanding prevents the world from seeing the true passion, talent, and development in Saudi sports.
Issues Desert Talks Aims to Address:
- Lack of authentic, accessible content about Saudi sports
- Persistent stereotypes about money-driven athletics
- Gap in understanding of true passion and talent in Saudi sports
- Limited English-language coverage of Saudi sports development
Bridging Worlds
The Power of Podcasting
The Power of Podcasting
Voices That Transcend Borders
Our solution? Desert Talks - the first English-Arabic bilingual sports podcast in Saudi Arabia. We're not just sharing stories; we're building a bridge between Saudi Arabia and the world, one episode at a time.
- Innovative Approach: First-of-its-kind bilingual sports podcast in Saudi Arabia
- Cultural Bridge: Connecting Saudi Arabia with the global sports community
- Storytelling Power: Sharing compelling sports narratives in both English and Arabic
Desert Talks positions itself as the innovative solution to the identified problem, offering a unique platform for sports enthusiasts and cultural exchange.
The Voice of Desert Talks
João Ferreira
João Ferreira
A Global Perspective on Saudi Sports
From Portugal to the Heart of the Middle East
Meet Joao Ferreira, your host for Desert Talks. With a journey that's taken him from Portugal to the US, UAE, and now Saudi Arabia, Joao brings a unique global perspective to our podcast.
His extensive background in sports management and event organization, coupled with his passion for storytelling, makes him the perfect guide for our listeners.
Joao Ferreira's global expertise and unwavering passion breathe life into Desert Talks, blending credibility with personal connection.
The DesertTalks Experience
40 Minutes That Will Change Your Perspective
A TARGET OF 10+ Million Streams For Season 1
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High-Profile Guests
Real Stories from the Field
Cultural Insights
40-45 Minute Episodes
What can listeners expect? Each 40-45 minute episode of Desert Talks is carefully crafted to captivate and inform. We feature high-profile guests, share real stories from the field, and offer cultural insights that you won't find anywhere else. It's not just a podcast; it's an immersive journey into the world of Saudi sports.
Exploring the Evolving Sports Landscape in Saudi Arabia
International Sports Stars in Saudi Arabia
Hear from top athletes like Christiano Ronaldo, Karim Benzema, Neymar and more about their experiences and perspectives on Saudi Arabia's growing sports culture.
The Rise of Women's Sports
Spotlight trailblazing female athletes and coaches who are redefining the sports landscape, like Saudi Arabia's first female Olympic medalist Tasneem Alsultan.
The Business of Sports
Discuss the economic impact and investment opportunities in Saudi Arabia's rapidly evolving sports industry with experts and entrepreneurs.
Saudi Arabia's Hosting of Major Events
Go behind the scenes with organizers and attendees of tournaments like the Saudi Arabian Grand Prix to understand the country's growing global sports presence.
Our Listeners
A Global Community of Sports Enthusiasts
From Jeddah to New York, Tokyo to London
Our target audience is as diverse as the stories we tell. Desert Talks is for anyone who believes in the power of sports to connect and inspire, connecting diverse audiences through sports.
A Broad Appeal
We target a diverse, global audience of sports fans and culture enthusiasts. From die-hard sports fans in Saudi Arabia to curious listeners around the globe, from industry professionals to casual observers - our podcast has broad appeal and potential reach.
Who Are We Speaking To?
Our listeners form a global community of sports enthusiasts. We're demonstrating the broad appeal and potential reach of the podcast by speaking to a diverse audience that spans continents and cultures.
The Perfect Moment
Saudi Arabia's Sporting Renaissance
Aligned with Vision 2030 - Riding the Wave of Transformation
As Saudi Arabia undergoes a sporting renaissance, aligned with Vision 2030, the world's eyes are on the Kingdom. From hosting major international events to investing in grassroots sports, there's never been a more exciting time in Saudi athletics. Desert Talks is here to capture this transformative moment.
- Perfect timing with Saudi Arabia's current sports boom 🏆
- Aligned with Vision 2030 goals and initiatives 🇸🇦
- Capturing the excitement of major international events 🌍
- Highlighting investments in grassroots sports 🌱
The Market Opportunity
Filling the Gap - An Untapped Market in Sports Media
The Numbers Don't Lie - A Growing Audience Hungry for Content
1M+
Potential Listeners
English-speaking sports fans in Saudi Arabia
200%
Podcast Growth
Annual increase in podcast listenership in the region
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Competitors
English-language podcasts focused on Saudi sports
There's a significant, untapped market for English-language content about Saudi sports.
"The market opportunity is clear and compelling. With podcast listenership growing exponentially in the region and a clear gap in English-language content about Saudi sports, Desert Talks is positioned to capture a significant and growing audience. We're not just entering a market; we're creating one." - Medo, DesertTalks Co-Founder
The viability and potential of the podcast are supported by compelling data, highlighting the untapped market for English-language content about Saudi sports. Desert Talks is poised to fill this gap and capitalize on the growing audience hungry for such content.
What Sets Us Apart
Unmatched Insights, Unparalleled Access
Beyond the Ordinary Sports Talk
We offer a unique combination of bilingual content, insider access to the Saudi sports scene, and a global perspective that no other platform can match. While others scratch the surface, we dive deep into the heart of Saudi sports, offering insights and stories you won't find anywhere else.
Bilingual Approach
Our content is delivered in both Arabic and English, catering to a diverse audience and bridging cultural gaps in sports coverage.
Insider Access
We have unparalleled access to the Saudi sports scene, providing exclusive insights and behind-the-scenes stories that other platforms can't match.
Global Perspective
Our unique position allows us to offer a global perspective on Saudi sports, connecting local events to the international sports landscape.
Vision for the Future
Expanding the Desert Talks Universe
While Desert Talks begins as a podcast, our vision extends far beyond. We see immense potential to transform this platform into a multi-faceted sports media empire. From captivating video content to engaging live events, athlete partnerships, and even a dedicated sports journalism academy - the future of Desert Talks is limitless.
Our goal is to establish Desert Talks as the go-to destination for authentic, insightful stories and perspectives on Saudi and Middle Eastern sports.
By shaping global conversations and shifting perceptions, we aim to redefine how the world experiences this thriving sports landscape.
Our Path Forward
From Launch to Legacy
Scaling Impact and Reach - A Roadmap to Success
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Launch Season
Start with a season of 10 high-impact episodes, focusing on quality and establishing our brand.
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Strategic Expansion
Expand our reach through strategic social media engagement and key partnerships.
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Continuous Improvement
Implement continuous improvement based on listener feedback.
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Community Building
Our goal is not just to grow an audience, but to build a community.
Turning Passion into Profit
Beyond Ads: A Holistic Approach to Value
Diversifying for Long-Term Success
We have multiple revenue streams planned, from sponsorships to partnerships.
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Traditional Podcast Ads
Foundation of revenue
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Branded Content
Unique sponsorship opportunities
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Exclusive Partnerships
Collaborations for growth
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Government Collaborations
Promoting Saudi sports globally
This well-thought-out plan demonstrates our commitment to financial sustainability and growth, leveraging multiple revenue streams to turn our passion into profit.
Social Media and Community Engagement
Amplify the Voice
Leverage platforms like Youtube, X, Instagram, and Snapchat to engage the audience with behind-the-scenes content, exclusive interviews, and thought-provoking discussions.
Foster a Vibrant Community
Encourage active participation through polls, Q&As, and user-generated content, ensuring our community feels heard and empowered.
Establish Trust and Influence
Deliver consistent, high-quality content and genuine connection to position Desert Talks as a trusted and influential voice in the Saudi sports landscape.
Create an Immersive Experience
Bridge the gap between the podcast and social media to provide a seamless experience for our listeners, driving engagement, loyalty, and growth.
The Visionaries Behind DesertTalks
Medo
As the production lead for Desert Talks, Medo brings his technical expertise in audio engineering and podcast production to ensure every episode is meticulously crafted and polished. His attention to detail and commitment to quality are instrumental in delivering a seamless listening experience.
João Ferreira
João Ferreira, the host of Desert Talks, brings a unique perspective to the show. With a background in international sports management, Joǎo's deep understanding of the sports landscape and passion for storytelling allow him to captivate audiences and bring guest stories to life in a compelling way.
Become Part of the DesertTalks Story
Invest in the Future of Sports Media
Your Opportunity to Shape the Narrative
We're seeking partners who share our vision for transforming sports storytelling.
This is more than an investment opportunity; it's a chance to be part of transforming how the world perceives Saudi sports.
We're seeking partners who share our vision and can contribute not just funds, but also expertise, networks, and passion.
In return, you'll be at the forefront of a media revolution, with the potential for significant returns as we grow.
Your Invitation to Desert Talks
Let's Transform Sports Storytelling Together
Join the Movement
The time for change is now, and we invite you to be part of it. Whether you're an investor looking for the next big thing in sports media, an athlete with a story to tell, or a brand wanting to connect with a passionate audience, Desert Talks is your platform.
Change the Game
Join us in changing the game, one story at a time. Desert Talks is your opportunity to be at the forefront of transforming sports storytelling.
Don't miss this chance to be part of the next revolution in sports media.
Reach out now and let's start shaping the future of sports storytelling together!
Reach out now and let's start shaping the future of sports storytelling together!
DesertTalks
Where Every Story Matters
The Future of Saudi Sports Storytelling Starts Here
We're not just creating a podcast; we're starting a movement to change how the world sees Saudi sports.
Let's write the next chapter of Saudi sports together